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CRM (Customer Relationship Management) describes the capture, management and analysis of contact and client data. In addition to facilitating the principle of 'enter once, recall infinitely', CRM features provide the following possibilities:
  • Greater knowledge of the demographic of clients
  • Effectiveness of marketing campaigns
  • Metrics for improving efficiency and pricing
  • Rewarding clients who refer business to The Practice
  • Extrapolation of data to discover new products/services, etc

ContactsLaw provides a number of key CRM features: